This is not a bag, it’s a Baguette!

This is not a bag, it’s a Baguette!

To celebrate the 25th anniversary of Fendi’s iconic baguette bag, Kim Jones and Silvia Venturini decided to move the show from the Italian fashion capital to The Big Apple. The reason is more than obvious: «Sex and the city». It was Carrie Bradshaw, during the filming of the series, who was the main ambassador of the Baguette Bag, the cause of its fame and the reason why we all have one in our wardrobe (or wish we had one). The prestige achieved by this model was so high that, as the designer revealed to the press, «it became a character in the show».

For this spring/summer 2023 show, Jones wanted to collaborate with Marc Jacobs, and together they designed 53 + 1 looks that I would personally describe as mostly utilitarian garments covered in a strident chromatic palette (lime, silver, white, metallic lavender, Tiffany’s blue…) with a festive touch that converges in a mix that is both daring and ingenious.

Linda Evangelista, the face of Fendi, wore the final look with the creatives, who came out to greet and thank the attendees after the show.

Guests at the presentation included celebrities such as Amber Valleta, Kate Moss, Kim Kardashian, the Apatow sisters, Christy Turlington and, of course, Sarah Jessica Parker.

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