With the release of the Barbie movie, I wanted to know a little more about the history of the Barbie logo. Over the years it has been redesigned several times adding or removing elements but always keeping the visual identity of the #brand and Barbie’s fun, youthful and ‘girly’ personality.
1959 – 1975: The original
- The brand’s first logo was used for 16 years.
- Barbie went for a handwritten or cursive typography, those that imitate handwriting with letters interlaced with each other.
- Distinctive bright fuchsia colour.
1975 – 1991: First rebranding
- For Barbie’s first redesign, they decided to modernise the logo and change it almost entirely: new bold typography and 2D effect by using white and classic fuchsia.
- Despite being quite different, it keeps the fun and youthful touches of the brand.
1991 – 1999: A slight change
- Another 16 years later, the decision was made to modify the logo.
- The typography was changed, although it was also bold, it became monochrome and a less bright tone was chosen, a softer pink.
1999 – 2004: Back to the roots
- Maintaining the essence of the brand, a new change was decided upon with which the first and original logotype was restored.
- A calligraphic, italic typography and a very sweet peach tone for the colour.
2004 – 2005 // 2005 – 2009
- The briefest change so far.
- It was decided to use a similar but much more casual typography, return to the colour fuchsia and replace the dot in the letter «i» with a flower.
- Until 2009, it was decided to keep the same logo. Only the flower replacing the dot in the letter «i» was removed.
2009 – : The current version
- Since 2009, the brand logo has returned to the redesign of the early 2000s.
- The silhouette of the doll is added and the same colour tone is preserved.
